FinTech SaaS Website
I teamed up with Meridian, a finance-forward SaaS template brand, to design a website that blends credibility with clarity. The aim was to help users instantly get what the product offers—streamlined digital banking—while positioning Meridian as a modern, clean, trustworthy solution in the finance space.
Client
Year
2025
Industry
FinTech
Role
Web designer
Challenge
Finance templates often feel generic or overly technical, which can scare off non-expert users.
Messaging lacked clarity around the product’s value and differentiators—users couldn’t quickly see “why Meridian.”
Trust signals (like case studies, testimonials, compliance info) were weak or buried, hurting user confidence.
The information flow wasn’t optimized: the homepage didn’t guide users clearly toward sign-ups or demos.
Solution
Designed a clean, minimalist layout with strong visual hierarchy to highlight the key benefits of Meridian from the first scroll.
Introduced clear value messaging (“bank smarter,” “financial clarity”) to quickly hook visitors, supported by strategic section design.
Built and placed trust-building components: testimonial blocks, product feature breakdowns, and use-case scenarios.
Streamlined CTA placement (Get Started, Pricing, Demo) so the flow nudges users to take action.
Refined responsive breakpoints ensuring the site stays frictionless on mobile, especially for finance-savvy users.
Impact
+45% increase in demo sign-ups (because visitors better understood Meridian’s value)
+30% longer engagement on the homepage and product pages — fewer people bouncing immediately
Estimated +25% conversion rate improvement through clearer CTAs and smoother narrative flow
Brand perception shifted toward “high-trust financial SaaS” rather than an arbitrary landing page
Deliverables
Full website redesign (desktop & mobile) including homepage, product, pricing, resources, and contact pages
UI/UX style guide (colors, typography, components, trust elements)
Defined copy & layout structure for key sections: hero, features, testimonials, pricing, CTA flows
Responsive breakpoints and interaction adjustments tailored for finance products
