Health & Wellness Tracker
I worked with a HealthTech startup to design a cross-platform wellness app that helps users build better daily habits. The app encourages consistency in fitness, sleep, and mindfulness routines through gamification and progress tracking.
Client
Year
2025
Industry
Health / Wellness
Role
Product designer
Challenge
Existing prototype felt cluttered and overwhelming for new users.
No clear way for users to visualize progress or celebrate achievements.
Needed to balance functionality with a calming, approachable design.
Engagement was dropping after the first week of use.
Solution
Simplified Dashboard: Designed a central “Daily Goals” hub that highlighted essential actions at a glance.
Gamification: Added streaks, badges, and progress rings to encourage long-term motivation.
Personalization: Built customizable habit categories so users could tailor the app to their lifestyle.
Impact
+45% increase in user retention after the first 7 days.
Daily active use grew by +30% within the first three months.
Users described the app as “motivating, but not overwhelming.”
Deliverables
Wireframes and user journey mapping
High-fidelity Figma prototypes (mobile + web)
Interactive prototype for testing with early users
Developer handoff package with design system
